TOYS “R” US, INC.
CREATES LARGEST RETAIL PARTNERSHIP IN THE HISTORY OF TOYS FOR TOTS
WITH 2006 HOLIDAY TOY DRIVE
Toys “R” Us and Babies “R” Us Stores to Become “Giving
Headquarters,” While Company Establishes Educational Platform to
Teach Kids the Importance of Charitable Giving
Wayne, NJ (July 19, 2006 ) - Today, Toys “R” Us, Inc. announced
its plans to partner with the Marine Toys for Tots Foundation on a
nationwide campaign to boost toy and monetary donations during the
2006 Christmas season. Toys “R” Us and Babies “R” Us stores across
the country will serve as the “Giving Headquarters” from October
through December by collecting both cash and toys in an effort to
make the holidays much brighter for America’s neediest children.
Online shoppers will also be able to make a cash donation via
Toysrus.com/ToysforTots. In conjunction with today’s announcement,
the company made a $1 million toy donation to Toys for Tots, which
will be distributed by Toys for Tots to local communities across the
country.
In addition to the Toys “R” Us and Babies “R” Us in-store
partnership, the Toys “R” Us Children’s Fund announced its intention
to make the annual holiday toy drive one of its ongoing, signature
programs. To kick off the program, the Fund will make a $100,000
cash donation to the Marine Toys for Tots Foundation, which will be
used to purchase toys for impoverished children during the Christmas
season.
“There is such a dynamic synergy between Toys “R” Us, Inc. and
Toys for Tots, as two leaders that make the world a better place for
kids unite to bring smiles and toys to needy children during the
holidays,” said Jerry Storch, Chairman and CEO, Toys “R” Us, Inc.
“We are committed to making this year’s Toys for Tots campaign the
most successful in its history by motivating our customers, our
employees and the communities we serve to reach our goal.”
In 2004, Toys “R” Us, Inc. partnered with the Marine Toys for
Tots Foundation to create the largest retail partnership in the
history of Toys for Tots. Last Christmas, Toys “R” Us, Inc.
contributed $4 million in cash and toys to support the Marine Toys
for Tots Foundation. Representing a combination of donations by Toys
“R” Us and Babies “R” Us customers, as well as contributions from
the Toys “R” Us Children’s Fund, the money raised made Toys “R” Us,
Inc. the number one cash supporter of the Marine Toys for Tots
Holiday Toy Drive in 2005. This donation helped Toys for Tots
provide 18.4 million toys to 7.4 million needy children across the
United States.
This holiday season, Toys “R” Us will leverage its position as
America’s toy store to launch an educational platform to serve
various communities across the country. As part of the in-store
campaign, select Toys “R” Us retail locations will host special
“classes” to educate children on the value of giving back to those
less fortunate. Toys “R” Us will tap community leaders to instruct
children on the importance of charitable giving by teaching a
kid-friendly course on the “ABCs of Giving,” followed by a shopping
excursion to purchase toys for the holiday toy drive.
According to the most recent U.S. Census, there are an estimated
13 million children in the United States living in poverty. As a
result, Toys for Tots conducts many activities throughout the year
that help generate toy and monetary donations to aid in the
development of underprivileged children in the U.S. Because Toys “R”
Us, Inc. and Toys for Tots are committed to providing time, money
and toys to improving the lives of children in communities across
the country, pairing their collective resources moves both
organizations closer to achieving that goal.
“For almost 60 years, both Toys “R” Us, Inc. and Toys for Tots
have brought smiles to the faces of children across the country by
sharing the joy that comes with a toy under the tree during the
holidays,” said Lieutenant General Matthew Cooper, USMC (Ret),
president and CEO of the Marine Toys for Tots Foundation. “By
creating this partnership with Toys “R” Us, Inc., there’s a greater
opportunity to make a widespread impact towards a happier Christmas
for children who are the most in need of our assistance.”
About Toys "R" Us, Inc.
Toys “R” Us is the world’s leading specialty toy retailer. Currently
it sells merchandise through more than 1,400 stores, including 587
stores in the U.S. and 655 international toy stores, including
licensed and franchise stores as well as through its Internet site
at www.toysrus.com. Babies “R” Us is the largest baby product
specialty store chain in the world and a leader in the juvenile
industry, and sells merchandise through 236 stores in the U.S. as
well as on the Internet at www.babiesrus.com.
About the Marine Toys for Tots
The Marine Toys for Tots Foundation, an IRS recognized 501 (c) (3)
not-for-profit, public charity is the authorized fundraising and
support organization for the Marine Corps Reserve Toys for Tots
Program. The Foundation provides the funding and support needed for
successful annual toy collection and distribution campaigns. The
Foundation is located at Marine Corps Base, Quantico, Virginia.
Local Marine Corps Reserve units and volunteer organizations collect
and distribute toys in nearly 520 communities covering all 50
states, the District of Columbia and Puerto Rico. For more
information, visit www.toysfortots.org.